1

Narrative & Positioning

Positioning, product narrative, and editorial built for CSPs, broadcasters, OTT platforms, and hyperscalers — technical substance turned into commercial language.

3 Services ▾

Communications & Media GTM Strategy

Positioning and go-to-market built for CSPs, broadcasters, OTT platforms, and hyperscalers.

  • ICP definition, segmentation & market research
  • Message house development & competitive positioning
  • Quarterly GTM roadmap

Technical Product Marketing

Translating technical specs into commercial narratives buyers actually act on.

  • Data sheets, brochures, presentations & signage
  • Sales engineering demo & script support
  • Solution briefs & technical FAQs

Technical Content Strategy

Editorial and SEO built specifically for technical buyers, not generic B2B audiences.

  • Editorial calendar for technical buyers
  • Whitepaper & webinar strategy
  • SEO for technical buyer queries
2

Embedded Marketing Leadership

Senior marketing leadership on a fractional basis — across your team, and inside your highest-stakes account conversations.

2 Services ▾

Fractional Marketing Leadership

Senior marketing leadership across your accounts and teams, on a part-time basis.

  • Monthly business reviews & strategic planning
  • Alignment with sales engineering & solutions teams
  • Oversight of internal & external teams

Client Strategy Lead (CSP/CDN Accounts)

A senior marketing voice inside your highest-stakes account conversations.

  • Sales call & RFP participation
  • Vertical-specific pitch deck creation
  • Senior voice in quarterly client reviews
3

Demand & Ecosystem Programs

The channel mix, partner motions, and sponsorship activations that build pipeline and brand equity — sponsorship treated as demand infrastructure, not brand spend.

3 Services ▾

Demand Generation Architecture

The channel mix, scoring, and reporting infrastructure behind a real pipeline engine.

  • Channel strategy — paid, ABM, webinars, technical content
  • Points of view, ebooks, video scripts & web copy
  • Product launches & downstream campaign execution — in partnership with paid, social & earned media teams
  • Lead scoring & attribution models
  • KPI dashboards & reporting cadence

Ecosystem & Partner Marketing

A functional extension of your partner marketing team — joint GTM and co-marketing with strategic alliances.

  • Joint GTM planning with hyperscaler & strategic alliance partners
  • Co-branded campaigns, launches & content
  • Peak-season capacity for partner marketing initiatives

Sponsorship Strategy & Activation

Sponsorship negotiation and tiered activation that turns technical partnerships into brand equity — built on programs spanning Formula One, NASCAR, and Paralympic sponsorship.

  • Sponsorship negotiation & deal structuring, including services-in-kind models
  • Tiered activation design (1:1, 1:Few, 1:Many)
  • Event production, PR strategy & athlete/individual sponsorship management
4

Community & Stakeholder Trust

Plain-language trust-building for data centers, hyperscalers, and neoclouds — navigating community pushback on water, power, and siting before opposition stalls the project.

1 Service ▾
  • Plain-language educational collateral on cooling systems, water reuse & grid impact
  • Public hearing, community forum & local media preparation
  • Opposition response strategy & message testing
Let's Talk

Bring technical fluency to what's next.